TruFit Athletic Clubs

My work with TruFit Athletic clubs came through my role as Lead Designer at RCMA. I had the opportunity to support two major brand evolutions - a refresh in 2021 and a full rebrand later in 2022. I helped develop the visual identity across the entire brand, created and managed social media content, and produced print advertising and marketing materials. I also led the design of large-scale environmental graphics for multiple gym interiors, bringing the updated brand to life through each space.